Challenges & Opportunities in the Mobile Ecosystem

Thanks to the 100+ attendees of our joint event with RTE Digital on May 14, 2013 to debate the key challenges in monetising Mobile, how to make mobile platforms and services work, and key drivers around business models and audience trends. It was superbly chaired by Ben Hurley, CEO of the NDRC (thanks a mil, Ben!). This event was free thanks to the kind support of RTE Digital and we were all in the impressive Guinness Storehouse. You can now find a wrap-up of the panel discussions here. RTE have also posted interviews made at the event:

RTE Digital’s MD Muirne Lafan,

RTE’s Conor Mullen and Comscore’s Donal Howarth,

Hailo’s Tim Arnold and Feedhenry’s Joe Drumgoole,

Studio Powwow’s Richard Glynn, Marino Software’s Keith Davy, Coder Dojo’s James Whelton and AppTheorem’s Chloe Burke.


09:30 Welcome Chair – CEO, NDRC, Ben Hurley

09:45 “Mobile Trends” Donald Howarth, comScore

10:00 “Making Mobile Platforms Work

What are the key mobile opportunities businesses need to grasp to make their mobile platforms and services really work for them?

comScore, Donald Howarth / RTÉ Digital, Aisling McCabe / Marino Software, Keith Davey / NDRC, Gary Leyden

Panel Discussion #1

Panel Discussion #1

10:20 “The Mobile App Environment  B2B and B2C

Key success measures through the eyes of successful B2B App developers. From a B2C perspective, addressing Mobile Monetisation through Advertising and Apps by attempting to demystify mobile.

· RTÉ Digital – Conor Mullen

· Radical – Brendan Bourke

· iMob Media – Brendan Conway

· Facebook – Bruce Bale

10:50 Refreshments break

11:00 “Case Studies: Hailo and Coder Dojo

Hailo discusses the international taxi app phenomena and Coder Dojo talks about the future generation of Mobile

· Hailo – Rob Cumiskey, Tim Arnold

· Coder Dojo – James Whelton

11:20 “Mobile across industries

All you need to know about successful mobile organisations in 3 minutes:

· Treemetrics

· Studio PowWow

· Coder Dojo

· Transact Carbon


Panel discussion #3

11:40 Q&A’s/Close

1 comment for “Challenges & Opportunities in the Mobile Ecosystem

  1. May 2, 2013 at 10:22 pm

    Good stuff……looking forward to this event. thanks declan

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